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SARA unveils new identity in Mission

Organization formerly known as the Women’s Resource Society officially launches new logo
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SARA for Women, formerly known as the Women’s Resource Society of the Fraser Valley, officially launched its new name and logo on April 10 in Mission.

SARA for Women, formerly known as the Women’s Resource Society of the Fraser Valley, officially launched its new name and logo at its Mission office (on Fifth Avenue) on April 10.

“SARA’s brave new look better reflects the optimism and forward momentum of the women we serve,” said Maureen Berlin, SARA for Women’s acting executive director.

More than 50 people – stakeholders, partners, elected officials and the community at large – visited during the launch open house and shared the excitement of moving forward to serve women in Mission and Abbotsford.

In his address to the audience, Mission Mayor Randy Hawes congratulated SARA and the work it does in the community

“Over the years, the number of women we serve has increased dramatically and their needs have become more diverse and complex. To continue to serve women well, we must keep current and ever alert,” said Berlin.

“SARA is an acronym for Support, Acceptance, Resources, Action and its new upbeat and optimistic look is just one step toward that.

“Our mandate to provide the right support at the right time to women who suffer abuse remains constant. In Mission and Abbotsford we have nine sites for transition houses, second-stage housing, low-barrier housing, and shelter for street-involved women. Our staff are experts at helping people get the resources and training they need to be successful.”

SARA will continue WRSFV’s commitment to serve women by providing short- or longer-term help to those escaping (alone or with children) gender-based violence or abuse.

Visit SARA for Women at one of its offices (in Mission at 33070 Fifth Ave., 604-820-8455, and Abbotsford at 103 – 34314 Marshall Rd., 604-855-3363).

Visit saraforwomen.ca for more information.



About the Author: Mission City Record Staff

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