/ Submitted Photo


A conversation with Mission business owners

If you haven’t wandered into Picturesque, you should definitely make a point to do so when the business is up and running again.

The cozy, chic boutique embraces you through a whirlwind of fashion that you wouldn’t otherwise find in another clothing store.

Here’s how it all began.

Carole Fox-Keats was dining with her sister, Peggy, and a few close friends. At the time, Peggy was in the midst of launching Perfect Piece Optical. Somewhere during the conversation, Carole recalls mentioning that she might be interested in opening a boutique. Her offhand remark went without notice.

“It was right after that, we ran in to Carlo,” she recalls. “Almost immediately, he recommended I open a ladies clothing store. It just seemed too coincidental.”

It wasn’t long before the idea started to really spark excitement and it become all Carole could focus on.

“My neighbour bought me a book on how to open a boutique. I read every single page and ticked off all the check marks along the way.” Carole points out, remembering how dedicated she was. “Next thing I knew, I had a clothing store.”

The difficult (and fun) part was coming up with a unique name.

Carole, along with her husband and many friends, went back and forth on so many suggestions. Nothing seemed to properly suit the style she was seeking.

“I was dining with my husband. He had made a few suggestions, none of which I liked, and I remember saying, ‘I just want something picturesque!’”

That was it.

The store opened six months later in a back room of Perfect Piece Optical and although it was a fabulous place to launch her business, it was not a ideal place to continue.

“I wasn’t able to have a sign advertising and the space ultimately became too small for our vision of expansion.”

She wanted to grow her business as she had put so much time and effort in. Collapse was not an option.

It was then that the Reptile Guy location on Main Street went up for lease.

A few walls knocked out, a splash of paint and some tender loving care brought Carole to where she is today.

Picturesque has been in their current location for two years now and has received praise from not only the ladies of Mission, but from all over the Fraser Valley.

Carrying lines such as Frank Lyman, Katherine Barkley and Bella Amore was what caught Joseph Ribcoff team’s eye and gave them reason to approach Picturesque.

“They told me that my store was a perfect fit for their line.”

We have come to know Picturesque as the place to indulge in the finer things in life. A place where fashion meets fun. This is the place to go to feel pampered and ‘picturesque.’

They take pride in dressing you up with the latest fashions and have designs that cater to a variety of ages and an assortment of body types.

The real challenges face the boutique now, but Carole is determined to remain positive. With a smile on her face, she looks forward to welcoming lovely ladies through her front door once again.

“For now, we offer gift certificates and are working by appointment only, adhering to all social distancing rules. Our private fashion parties will be back up and running soon.”

Carole’s advice to the community is to keep a smile on your face because it does actually lighten the load and brighten the day.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Comments are closed

Just Posted

VIDEO: Car goes off Highway 1 and into a ditch in Chilliwack

Eastbound vehicle left the highway ending in the ditch on south side of Luckakuck Way

Guilty verdict for one of two men in large illegal marijuana grow-operation in Chilliwack

Charges dismissed against property owner where 3,200 plants, 32 kgs of dried weed found in 2017

Search continues for person seen floating in Coquihalla River in Hope

Rescuers halted the search Thursday night as darkness fell

Rescuers halt Coquihalla River search due to darkness, after reports of person in river

No information to indicate a child is involved, RCMP state, after this information surfaced on social media

Mission company wins third award for Kermode Cabin

Lacey Construction nets Georgie Award for project at Sandpiper Resort in Harrison Mills

VIDEO: Musqueam Chief captures captivating footage of bald eagle catching meal

‘This is why we have chosen to live here since time immemorial,’ Chief Wayne Sparrow’s nephew says

Police ramp up efforts to get impaired drivers off B.C. roads this summer

July is dedicated to the Summer CounterAttack Impaired Driving Campaign

Migrant workers stage multi-city action for full status amid COVID-19 risks

‘COVID-19 has exacerbated an existing crisis’

Okanagan school drops ‘Rebels’ sports team name, citing links with U.S. Civil War

Name and formerly-used images “fly in the face” of the district’s human rights policy, says board chair

PHOTOS: B.C.’s top doc picks up personalized Fluevog shoes, tours mural exhibition

Murals of Gratitude exhibit includes at least one portrait of Henry alongside paintings of health-care workers

Langley vigil demands justice for Ontario animal activist killed protesting in front of slaughterhouse

More than two dozen people gathered at Britco Pork to remember Regan Russell, and fight Bill 156

In troubled times: Independence Day in a land of confusion

Buffeted by invisible forces and just plain worn out, the United States of America celebrates its 244th birthday

Stop enforcing sex work laws during COVID-19, advocates say

There are provisions in Canada’s prostitution laws that make workers immune from prosecution, but not from arrest

Liberal party finished 2019 having spent $43 million, raised $42 million

All political parties had until midnight June 30 to submit their financial reports for last year

Most Read