Jay-Z is officially business partners with Kelowna-based Pela (photo courtesy Jay-Z Facebook page)

Jay-Z invests $5M in Kelowna-based company

Pela is a Kelowna-based company that makes the world’s first compostable phone case

JAY-Z and other investors with Marcy Venture Partners (MVP) are betting on a Kelowna-based company.

The group, along with Kensington Capital, announced a $5 million investment to help fund the growth of Pela — a Kelowna-based company who are makers and distributors of the world’s first compostable phone case.

The company was originally founded by Jeremy Lang in Saskatchewan, however the headquarters moved to Kelowna last year to help with the company’s expansion. The company’s flagship flax-oil seed material that helps to make the the phone is still being produced in Saskatchewan.

Pela public relations specialist Catie St. Jacques said the investment will bring multiple jobs to the Kelowna company.

“We’ll be adding 15 job opportunities to our Kelowna team with the investment,” said Pela in a press release.

View this post on Instagram

Do you love your Pela Case? Why not share it with the world? I LOVE getting to see all of the beautiful photos and captions that y'all write. ⁠ ⁠ Use the hashtag #PelaCase and we'll share our favorite ones on our feed!⁠ ⁠ Plus, if you really like talking about us and sharing eco-friendly tips with your followers you should absolutely sign up to be one of our ambassadors! We'll equip you with the tools to use your platform to create a more sustainable world (plus free pela swag 😉)! ⁠ #PelaCase #PelaVison⁠ ⁠ Credit to⁠ 1. @oysterpromo⁠ 2. @chicchidisalute⁠ 3. @janapk_⁠ 4. @thegeekyveg⁠ 5. @_jolennee_⁠ 6. @murphandmonty ⁠ 7. @anonymousrhi⁠ 8. @flyingtembo⁠ 9. @anet_hod⁠ 10. @ecofriendly_friends⁠ .⁠ .⁠ .⁠ .⁠ .⁠ .⁠ #believeinbetter #leadtheway #bethechange #pelacase #pelafam #ecofriendly #ecofriendlyproducts #sustainability #zerowaste #savethewaves #sustainabilitymatters #gogreen #eco #iphonecase #compostable #reducereuserecycle #iphoneaccessories

A post shared by Pela Case (@pelacase) on

St. Jacques said there are a couple of plans moving forward with the investment.

“We’re really grateful for the funding with MVP and to expand and grow with that investment. We’re looking forward to getting more retailers.”

Among the new retailers set to carry the IPhone and Android Pixel cases is Target. The company will begin distributing their products to the company nation-wide starting Oct. 20.

The phone case stands apart from others by breaking down if left in natural environments likes carbon, water and organic matters.

The idea for the company started out in 2010 by Lang after he was struck by all the small pieces of plastic washing up on local beaches.

To learn more about the company, you can visit their website.


@connortrembley
connor.trembley@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

Just Posted

Witness of Abbotsford shooting recounts terrifying experience

He describes being caught between the gunmen and their intended target

Mission Olympian Brent Hayden returning to competition after seven years away

The 36-year-old has been training in Vancouver for several weeks

Abbotsford Police officer exchanged ‘inappropriate messages,’ says report

Office of Police Complaint Commissioner releases annual report

UPDATE: Man in his 20s in hospital following shooting in Abbotsford

Incident takes place Tuesday night in 31700 block of South Fraser Way

Westbound Highway 1 crash in Langley

Collision occurred just past 264th Street, left lane is blocked

VIDEO: Is the stethoscope dying? High-tech options pose threat

World-renowned cardiologist believes the device is just a pair of ‘rubber tubes’

Beers on the job, smacking crotches: 10 police misconduct probes in B.C.

Recent report by the Office of the Police Complaint Commissioner highlights a number of investigations

Seizure of cannabis edibles, including mac-and-cheese, prompt warning from B.C. RCMP

Potato chips, cheesecake and candy infused with cannabis also seized back in August

B.C. parents sue city and province in 12-year-old daughter’s drowning at lake

Beverly Park drowned at Rotary Lake in Dawson Creek in August 2016

VIDEO: Chill with polar bears through an Arctic live cam

Cam reopens just ahead of Polar Bear Week

UPDATE: Charges pending after two teens pepper sprayed at Port Coquitlam high school

Mounties are still working to determine exactly how many youth were involved

Aquilini companies deny negligence in U.S. vineyard fire that killed two kids

Fire occurred at Red Mountain Vineyard, located in southeast Washington State

Surrey cop killer gets new parole conditions

Surrey RCMP Constable Roger Pierlet, 23, was shot dead on March 29, 1974

Most Read