New section good for auto industry

The 12-page Driveway special section starts in Thursday's Mission Record

What does your vehicle say about you and what do you look for in a new car? Whether it’s lux style, heavy duty performance, safety or savings, we’re bringing you the best insight and offers each week in our new Driveway feature. Our local auto businesses are essential contributors to our economy and supporters of Mission. Driveway showcases what’s hot on the lot plus parts and service offers. I’m pleased to introduce these custom stories and our new Driveway Editor, Keith Morgan.

 

Andrew Franklin, Record publisher

 

 

KEITH MORGAN

Driveway Editor

 

Today, we are excited to introduce Driveway – our new weekly automotive feature, designed to inform and entertain with brightly written stories from our Made in BC team.

Zack Spencer, co-host of Canada’s highest-rated auto show Driving Television and voice of a nationally syndicated radio show, will tell you what is hot and not among the new models.

Women play a decision-making role in more than 80 percent of car purchases; Alexandra Straub will help them make the right decision. In Near New, technical wizard Bob McHugh will pick out the best in ‘previously loved’ cars. Ian Harwood will join us soon with his column Just Trucks.

Yours truly will bring you the latest news from all of the international launches and auto shows and make sure Driveway speaks to all of our readers, not just car nuts.

Blair Qualey, President and CEO of the BC New Car Dealers Association, shares our enthusiasm:

“The launch of Driveway is good news for readers as well as the BC auto industry, which is a $10 billion business that employs 34,000 direct and indirect jobs in the new car industry in this province.

“Car buyers throughout the province will now get the sort of auto news and information previously enjoyed only by residents of the larger metro areas. The breadth of the coverage will benefit new car dealerships of all brands by exposing a large new readership to their products. A knowledgeable buyer is good for all brands.”