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Pioneer Chrysler Jeep celebrates 70 years of success

Founded in 1954, the dealership has grown from a small local business to a province-wide success.
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Behind the success of Pioneer Chrysler Jeep are Ray and Susan Van Empel, whose leadership has guided the dealership through years of growth and change.

Pioneer Chrysler Jeep, the oldest Chrysler dealership in British Columbia, is celebrating its 70th anniversary! Founded in 1954, the dealership has grown from a small local business to a province-wide network, offering a wide range of brands like Chrysler, Jeep, Dodge, RAM, Honda and Mitsubishi. With over 1,500 pre-owned vehicles available across locations in Vancouver, Burnaby, Maple Ridge, Langley, Mission, Abbotsford, Coquitlam, Williams Lake and Port Coquitlam, Pioneer Auto Group continues to provide an extensive selection of quality vehicles.

A dedicated team behind the success

The dealership’s success is rooted in its people. A dedicated team of more than 300 employees has worked tirelessly to maintain Pioneer Chrysler Jeep’s reputation for excellence. From personalized customer service to top-notch vehicle maintenance, each member of the team plays a crucial role in the dealership's growth and success.

This anniversary reflects the collective effort of a team that prioritizes customer satisfaction and community service. The dealership’s expansion, strong market presence and enduring partnerships with multiple manufacturers highlight the hard work and commitment of its employees.

Strong community ties and commitment to excellence

Pioneer Chrysler Jeep’s legacy extends beyond selling cars. The dealership has always been deeply committed to giving back to the community. Whether through donations, financial contributions or volunteer work, Pioneer Chrysler Jeep has positively impacted many lives. This dedication to community service, paired with a strong focus on customer satisfaction, has earned the dealership numerous industry awards and recognition.

A bright future ahead

As Pioneer Chrysler Jeep marks its 70th anniversary, the dealership is focused on the future. With plans for further expansion and innovation, the dealership aims to remain a leader in the automotive industry. The commitment to quality service, and community will continue to drive Pioneer Chrysler Jeep forward, as it has for the past seven decades.

Behind the success of Pioneer Chrysler Jeep are Ray and Susan Van Empel, whose leadership has guided the dealership through years of growth and change. Their dedication to doing what’s best for their customers, employees and community has established a legacy that will endure for generations.

Congratulations to the entire team at Pioneer Chrysler Jeep on 70 years of outstanding service, growth and community dedication. Here’s to many more years of success and making a positive impact in the lives of those you serve.

With a vast selection of pre-owned and new vehicles across multiple locations in BC, the Pioneer Chrysler Jeep team encourages you to stop by, catch up with your local automotive leaders and explore some of the jaw-dropping deals currently being offered.