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City of Mission leaves bell tower behind and gets new red cedar logo

Mission will roll out its new logo and brand throughout 2023 with public events and education
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The City of Mission is getting a new logo and brand identity based on red cedar trees. /Web Photo

It’s a tree trunk and the I’s aren’t dotted.

The City of Mission revealed its new logo and brand platform at Monday’s (Jan. 23) council meeting to be rolled out over the course of 2023.

“This logo presents the western red cedar as an integral part of Mission’s identity,” city communications manager Taryn Hubbard wrote in a report.

The logo is meant to reflect the city’s brand thematically. The report cited Mission’s historical reliance on the western red cedar, proximity to trails and forests, and the tree’s symbolism for strength, resilience, renewal, and growth as ties to the brand identity.

In 2021, the province approved Mission’s request for reclassification as the City of Mission and councillors agreed to start the rebranding process in February 2022. The process included changing the current logo bearing Westminster Abbey’s bell tower on a hill over the Fraser River.

A report to council last year stated that Westminster Abbey didn’t move to the city until 1954 and the religious symbolism can be seen as insensitive considering the legacy of St. Mary’s Residential School.

READ MORE: City of Mission to shed old brand with new logo, slogan, colours

“While a logo is not meant to tell an entire brand story, a strong logo provides a significant thumbprint that connects the community to their city across various channels and mediums with one recognizable visual,” the new report stated.

Council accepted the city’s new brand platform and visual identity concept to be further refined and rolled out in a motion that was passed unanimously.

“We will launch the new city brand by celebrating who we are and what sets us apart from other communities in the Fraser Valley,” the report read. “We will do this through a variety of events and public education activities spread out over 2023.”

Public education for the roll-out includes a red western cedar video series, a social media contest to boost brand awareness and participation, and a local artist-led mural project activating the themes of the brand into the street and public realm for the community to interact with in their day-to-day.


@dillon_white
dillon.white@missioncityrecord.com

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Dillon White

About the Author: Dillon White

I joined the Mission Record in November of 2022 after moving to B.C. from Nova Scotia earlier in the year.
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