Allan Main

Committee being formed to help brand Mission

Mission council receives update on project's next steps

Leaders of Mission’s branding exercise are now forming a committee to look at opportunities and identify projects and improvement initiatives to market Mission.

“Brand identity is often associated with logos and tag lines, but it’s more than that,” said Allan Main, executive director of Community Futures North Fraser.

Main, who presented Mission council with an update on the project Monday, explained informational signage promotes the area and activities available.

“It does create a vision and develops part of a community,” said Main, noting a vision can help attract businesses and develop tourism.

A partial committee has been formed, but organizers are still reaching out to other community groups and recreational societies. Main also asked for council’s commitment on the project.

The initiative can continue without financial support at this time, but at some point, there will be ideas and a request for funds may be brought forward, added Main.

Coun. Jenny Stevens said she was hesitant to offer support on projects that haven’t been identified with cost that are unknown.

Mayor Randy Hawes cautioned the cost of spending money on different tag lines may be more than it is worth, noting Mission has already had previous ones, such as Mountain Meets Meadow and Mission on the Fraser.

Coun. Danny Plecas suggested branding should be focused on what Mission wants to become, not what it is today.

A public seminar on defining Mission was held last September. Keynote speaker Bob Rennie, principal of Rennie Marketing Systems, encouraged the community to find its strengths and celebrate its differences. Numerous workshops also took place on the same evening, but ideas collected from the event have not yet been released.

 

 

Just Posted

Rockslide closes Coquihalla northbound

Highway 5 is closed in both directions according to DriveBC

UPDATE: Wind warning has ended for Metro Vancouver

More than 34,000 BC Hydro customers in the dark on Sunday morning in the Lower Mainland and Sunshine Coast

Downtown Mission: Ready to revitalize

With the bidding process underway, construction could start by mid-March

Guilty plea issued in case where man, 86, was assaulted and robbed

Hughie Stump pleads guilty to break-and-enter in relation to Abbotsford incident

WIND WARNING: Metro Vancouver expecting 100 km/h gusts Saturday night

Environment Canada issues warns of possibly dangerous conditions

REPLAY: B.C. this week in video

In case you missed it, here’s a look at replay-worthy highlights from across the province this week

Philadelphia Eagles headed to Super Bowl

After routing the Minnesota Vikings 38-7, they will face Tom Brady and the New England Patriots

Heavy snowfall closes Mount Washington on Vancouver Island

Road to ski resort deemed unsafe, vehicles buried under more than three feet of snow

VIDEO: Dramatic video shows return of rescued B.C. snowboarders

Two snowboarders were rescued near Rossland, B.C. on Sunday after being lost overnight.

Tom Brady leads Patriots back to Super Bowl, top Jaguars 24-20

New England to face winner of Sunday night’s game between Minnesota and Philadelphia on Feb. 4

Coquihalla drivers prepare for snow

Wintry conditions persist, with snow warnings for Coquihalla

Liberals quietly tap experts to write new paternity leave rules

Ideas include creating an entirely new leave benefit similar to one that exists in Quebec

Insurers say Canadian weather getting hotter, wetter and weirder

Average number of days with heavy rain or snow across Canada has been outside norm since spring 2013

Final phase of MDMA-assisted psychotherapy trials to kick off in B.C.

Doctors hope to get psychedelic-assisted psychotherapy legalized in Canada and the U.S. by 2021

Most Read