Council is considering changing Mission's classification from district to city.

Council is considering changing Mission's classification from district to city.

District or city: What’s right for Mission?

Council is considering changing its classification from district to city.

Should Mission brand itself as a city?

The idea of changing the District of Mission’s classification was briefly debated in January, but quickly set aside. Now, the idea has resurfaced.

On Monday, district staff presented a report to council recommending moving forward with the reclassification, noting the city moniker could increase the ability to attract and retain business – more effectively than the district classification – and should reduce confusion between the District of Mission and the Fraser Valley Regional District.

Mayor Randy Hawes suggested staff work with the Mission Chamber of Commerce to poll the business community to see if they feel being a city would be an attractant.

“Does it seem to the outside world when you say District of Mission that we’re sort of, maybe, a backwoods-type of community as opposed to a progressive city?” asked Hawes

Coun. Jim Hinds pointed out that Coquitlam, Pitt Meadows and Maple Ridge are all former districts that decided to become cities.

“All of them have decided that it makes more sense and people from the outside look at a city as a more progressive place than a district, which is a rural area,” he said.

“To me, looking at the City of Mission, it says we’ve finally grown up,” added Hinds.

While not opposed to the idea, Coun. Pam Alexis asked staff to check with the chamber on how its rebranding initiative is progressing.

The chamber, along with community futures, has been trying to develop a new brand – possibly including a logo and slogan – to help define Mission.

Alexis believes if a change in classification is called for, it should be done simultaneously with the rebranding to avoid doubling up on costs.

The staff report indicates it should cost about $38,000 to make the change. Most of that would be to purchase new signage, stationery items and other materials.

After the meeting, Hawes said the proposed designation change was merely a matter of perception to potential investors or new residents. He said there would be no impact on taxation or how the district is run.

To be classified as a city in B.C., a population of more than 5,000 people is needed.

 

 

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

The route of the pink parade. The Record has blackened out the name of the teen. Facebook photo.
Pink-vehicle parade to be held Sunday in support of transgender teen assaulted in Mission

Teen and family to watch parade drive single file along waterfront at 3 p.m., Jan. 17

The Anti-Racist Coalition Vancouver started a petition calling on B.C.’s education officials to make Black Shirt Day official. The inaugural event in solidarity with Black and racialized Canadians takes place on Friday, Jan. 15. (Screenshot/Change.org)
Mission School District holding first-ever Black Shirt Day in support of anti-racism on Friday

Growing calls to designate Jan. 15 a day devoted to ongoing civil rights struggle

Two people were in a vehicle that rolled over on Highway No. 1 near Lickman Road. They are now out of the vehicle. (Jenna Hauck/ Chilliwack Progress)
Vehicle rolls over on Highway 1 near Lickman Road in Chilliwack

Two people in SUV at time of collision in westbound lanes

Screenshot from video.
2 students arrested in assault of transgender girl at Mission middle school

Mother said daughter was targeted because of how she identifies

The Sts’ailes Community School in the winter of 2019. (Grace Kennedy/The Observer)
Sts’ailes Community School to extend online learning until Feb. 8

The Sts’ailes First Nation remains closed to visitors

A woman wears a face mask and shield to curb the spread of COVID-19 while walking in North Vancouver, B.C., on Wednesday, January 6, 2020. THE CANADIAN PRESS/Darryl Dyck
536 COVID cases, 7 deaths reported as B.C. finds its first case of South African variant

Henry said 69,746 people have received their first dose of the COVID vaccine.

The Delta Hospice Society operates the Harold & Veronica Savage Centre for Supportive Care (pictured) and the Irene Thomas Hospice in Ladner. (The Canadian Press photo)
Fraser Health to evict Delta Hospice Society, open new hospice beds next door

Health authority will serve DHS 30 days’ notice when service agreement expires Feb. 25

Martin Luther King Jr. addresses the crowd during the march on Washington, D.C., in August of 1963. Courtesy photo
Government announces creation of B.C.’s first anti-racism act on Black Shirt Day

B.C. Ministers say education “a powerful tool” in the fight for equity and equality

Jobs Minister Ravi Kahlon shared a handwritten note his son received on Jan. 13, 2021. (Ravi Kahlon/Twitter)
Proud dad moment: B.C. minister’s son, 10, receives handwritten note for act of kindness

North Delta MLA took to Twitter to share a letter his son received from a new kid at school

Black Press media file
Port McNeill driver tells police he thought the pandemic meant no breathalyzers

Suspect facing criminal charges after breathalyzer readings in excess of 3.5 times the legal limit

Forestry companies in B.C. agree to abide by the cedar protocols based on traditional laws of the First Nation members of the Nanwakolas Council. (Photo courtesy, Nanwakolas Council)
Landmark deal sees B.C. forest firms treat big cedars like a First Nation would

Western Forest Products, Interfor among companies to adapt declaration drafted by Nanwakolas Council

The Fraser Valley Regional Library board of directors recently finalized its budget. (Black Press Media files)
Fraser Valley Regional Library budget not enough to keep up with booming population

Almost $5 million of books, DVDs, and ebooks to be purchased in 2021

A northern resident killer whale shows injuries sustained by a collision with a vessel in B.C. waters. (Photo supplied by Ocean Wise Conservation Association)
Coast Guard ramps up protections for B.C. whales

First-ever Marine Mammal Desk will enhance cetacean reporting and enforcement

Two toucans sit on tree at an unidentified zoo. (Pixabay.com)
BC SPCA calls for ban on exotic animal trade after 50 parrots, toucans pass through YVR

One toucan was found dead and several others were without food

Most Read