Phone screen in hand. (Pixabay)

Coronavirus

Fraser Health recruiting ‘health influencers’ to help bend the COVID-19 curve

People aged 20 to 29 now represent 30 per cent of the new cases

Fraser Health is looking for social media “health influencers.”

This is in response to a “continued upward trend” in COVID-19 cases among people aged 20 to 29 in the Fraser Health region, according to a release Friday (Aug. 28).

The group of volunteers would advise the health authority on “shareable social media content to help bend the curve of COVID-19.”

Dr. Victoria Lee, Fraser Health president and CEO, said that in the early days of the pandemic, people aged 20 to 29 represented about 12 per cent of the cases in the region.

“In recent weeks, we have seen a substantial increase in this demographic, with 30 per cent of new cases within this group, though they comprise just 14 per cent of Fraser Health’s population,” Lee noted.

“This shows that this demographic is becoming sick with COVID-19 at double the rate of the general population. We need to ensure we are doing everything we can to keep our friends and families safe.”

People can apply to be a health influencer and join the volunteer panel, visit fraserhealth.ca/healthinfluencer.

From there, the health authority will connect with the group to “consult on messaging and tactics that will be effective in sharing COVID sense messaging.”

Health Minister Adrian Dix said that since seeing the growth of positive COVID-19 cases among that age group, health authorities have reached out to people “for new ways of engaging their peers.

Vancouver Coastal Health has been using TikTok, sharing it on multiple social media platforms, in recent weeks.

“What we’ve found is a real willingness to join in,” said Dix. “People are connecting with the message that we are all influencers, and they want to apply their creativity and determination to help protect our communities, our elders, and those we care for most.”

This week, Fraser Health released videos on its official TikTok account (@fraserhealth) “aimed at preventing COVID-19 transmission among young adults who may be gearing up to celebrate the final days of summer by attending social gatherings.”



lauren.collins@surreynowleader.com

Like us on Facebook Follow us on Instagram and follow Lauren on Twitter

CoronavirusFraser Healthsocial media influencers

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

First rainstorm of the season pelting the Lower Mainland

Batten down the hatches as heavy rains, wind, and some localized flooding possible

Man wanted by Abbotsford Police for domestic assault

Morgan Knull, 27, has multiple prior convictions

Irish folk supergroup Kíla set to perform on Saturday

Online concert will be available through Harrison Festival Society

Mission woman a part of new Hero Cups

Cheyenne Schulz has been working at Tim Hortons for years while also working as an outreach worker.

Liberals vow wage-subsidy extension to 2021, revamp of EI system in throne speech

Canadian labour market was hammered by pandemic, when lockdowns in the spring led to a loss of 3 million jobs

Horgan blasts B.C. Greens for refusing youth overdose detention

Lack of support key to B.C. election call, NDP leader says

Canada’s active COVID-19 cases top 10,000 as daily new cases triple over the past month

Dr. Tam repeated her warning to young people, who have made up the majority of recent cases

Abbotsford youth launches mental health awareness page

Abby Senior student Mia Skoone aims to provide information with @mentalhealth4youth account

RCMP investigating man reportedly hiking nude on Summerland’s Full Frontal trail

Potential charges against the man could include indecent exposure.

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Grand jury indicts police officer in Breonna Taylor death

Officer Brett Hankison was charged with three counts of wanton endangerment

First 8 months of fatal overdoses in B.C. have now exceeded 2019 death toll

Nine people died every two days in August, BC Coroners Service data shows

Most Read