Mission’s mayor, Pam Alexis, filming her segment for Mission’s Virtual Canada Day. (Submitted photo)

Mission’s mayor, Pam Alexis, filming her segment for Mission’s Virtual Canada Day. (Submitted photo)

Going virtual helps Mission AV company survive pandemic

Valley Tech is producing Mission’s Virtual Canada Day celebration

Even after the coronavirus pandemic decimated the income of the events industry, Valley Tech – the company behind Mission’s Virtual Canada Day celebration – has found a way to keep their business alive.

The audio-visual-production company has found success transforming the many COVID-19-cancelled events into virtual shows, said Ian Low, creative director at Valley Tech.

“We definitely want to show our side of the story,” Low said. “How a local company was able to turn the tide and figure out how to change.”

The less than five-year-old business had been gaining a steady stream of clients over the years, according to Low, but those clients fell to “basically zero” after the wave of cancellations following provincial health authority orders restricting public gatherings.

Valley Tech’s ability to go virtual has allowed the company to retain much of their previous clientele, according to Low.

“We’ve partnered up and approached all of our previous clients and create virtual versions for each,” he said. “It’s proved our system of being able to take an event that previously booked, and convert it into a webcast.

“There are groups [in the industry] that are noticing that there is a certain way in which we can present a quality product.”

Low said that the company did a lot of research prior to their proposal with the District of Mission for Canada Day on the number of events doing virtual shows. Valley Tech is able to amalgamate them so the content isn’t competing for viewership.”

“We’re presenting in in the most efficient way possible,” Low said. “With too much content, it sort of muddies the waters of how many people are going to participate.

The company is bringing together talent from across the community for the one-hour show on July 1. Low said show will present the different segments much like TV show, with Mission’s own Olympic medalist Brent Hayden taking the job of host.

The show is as localized to Mission as possible, Low said. One segment will even feature a family-game show type segment with the musical Faber family. Isaiah Faber’s song “death Bed (coffee for your head) ft. beabadoobee” is hitting the billboards internationally.

“[The Faber’s] are, I think, a representation of the future here,” Low said. “Each one of them was raised, both dad and kids, in Mission. They’ve all branched off and the family business is thriving.”

Other segments include a welcoming ceremony from Leq’á:mel First Nation, a performance of the national anthem, a flag raising ceremony by the Royal Canadian Legion, speeches from local dignitaries, as well as a series of short segments highlighting a few outstanding community members ranging from non-profits, frontline workers, musicians, dancers, artists and more.

Valley Tech spent last week filming different introductory segments, activities and performances for the show around the community, Low said.

The show will be livestreamed on the District of Mission’s Facebook page, website and Youtube channel at 10:30 a.m., and will re-uploaded after for the people that missed it.

Low said he hopes to plant the seed that even a smaller municipality like Mission can create great content, even on a smaller budget. After Canada Day, Valley Tech plans to take the Mission Folk Music Fest virtual.

“I just feel proud to be able to come back and focus on something specifically for the hometown,” he said. “We are really truly a Mission company making Mission things.”

CanadaMission

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Cherry Hill Elementary. Kevin Mills photo.
Cherry Hill Elementary parents heartbroken, angry over mid-year principal swap

PAC president says she doesn’t understand why it’s happening in the middle of a pandemic

The baby boy born to Gillian and Dave McIntosh of Abbotsford was released from hospital on Wednesday (Nov. 25) while Gillian continues to fight for her life after being diagnosed with COVID-19.
Abbotsford mom with COVID-19 still fighting for life while newborn baby comes home

Son was delivered Nov. 10 while Gillian McIntosh was in an induced coma

This is the fifth school exposure in the district, and the third school. There were three exposures in a row at Hatzic Middle School, followed by this week’s cases. Kevin Mills Photo.
Two more COVID-19 exposures at Mission schools

There have been 5 exposures in 3 schools since Oct. 5

Architectural drawings of the building by JY Architecture. Screenshot from District of Mission council meeting on Nov. 16.
Six-storey, 86-unit development on 2nd Avenue approved by Mission councillors

Project one of the oldest on District of Mission’s books, staff report

Google Maps screenshot taken at 6:07 a.m.
TRAFFIC: Westbound dump-truck crash on Highway 1

Crash occurred around 6:45 a.m., west of 232nd Street in Langley

B.C. Health Minister Adrian Dix and provincial health officer Dr. Bonnie Henry update the COVID-19 situation at the B.C. legislature, Nov. 23, 2020. (B.C. government)
B.C. sets another COVID-19 record with 887 new cases

Another 13 deaths, ties the highest three days ago

Arthur Topham has been sentenced to one month of house arrest and three years of probation after breaching the terms of his probation. Topham was convicted of promoting hate against Jewish people in 2015. (Photo submitted)
Quesnel man convicted for anti-Semitic website sentenced to house arrest for probation breach

Arthur Topham was convicted of breaching probation following his 2017 sentence for promoting hatred

Langley School District's board office. (Langley Advance Times files)
‘Sick Out’ aims to pressure B.C. schools over masks, class sizes

Parents from Langley and Surrey are worried about COVID safety in classrooms

B.C. Premier John Horgan, a Star Trek fan, can’t resist a Vulcan salute as he takes the oath of office for a second term in Victoria, Nov. 26, 2020. (B.C. government)
Horgan names 20-member cabinet with same pandemic team

New faces in education, finance, economic recovery

A new ‘soft reporting’ room is opening inside the Ann Davis Transition Society offices on Dec. 1, 2020 which is thought to be the first of its kind in B.C. (Ann Davis Transitional Society/ Facebook)
New ‘trauma-informed’ reporting room opening next week in Chilliwack

It’s a space for reporting domestic violence, sexual assault, or gender-based violence to police

The corporate headquarters of Pfizer Canada are seen in Montreal, Monday, Nov. 9, 2020. The chief medical adviser at Health Canada says Pfizer’s COVID-19 vaccine could be approved in Canada next month. THE CANADIAN PRESS/Ryan Remiorz
Health Canada expects first COVID-19 vaccine to be approved next month

Canada has a purchase deal to buy at least 20 million doses of Pfizer’s vaccine,

The online poster for Joel Goddard, who left his Willoughby home Nov. 10, 2020, has been updated by his family and friends who received word that he’s been found.
Langley man missing since Nov. 10 found alive and safe in Abbotsford

Family of the Willoughby area man had been searching for days. Police find him at Abbotsford Airport

A UBC study recommends an multi-government investment of $381 million to protect 102 species at risk in the Fraser River estuary. (Photo supplied by Yuri Choufour)
102 Fraser River estuary species at risk of extinction, researchers warn

UBC team develops $381-million strategy to combat crisis, boost economy

FILE – A paramedic holds a test tube containing a blood sample during an antibody testing program at the Hollymore Ambulance Hub, in Birmingham, England, on Friday, June 5, 2020. (Simon Dawson/Pool via AP)
Want to know if you’ve had COVID-19? LifeLabs is offering an antibody test

Test costs $75 and is available in B.C. and Ontario

Most Read