Police and volunteers distributed 450 pedestrian reflectors to West Coast Express passengers last week during ICBC's pedestrian safety campaign kickoff.

ICBC pedestrian safety campaign

About 450 reflectors given out during campaign launch

Mission Community Policing volunteers and RCMP officers were handing out reflectors and talking to West Coast Express riders at 5 a.m. Wednesday morning about pedestrian safety.

This week, ICBC launched its new education campaign across the province to help keep pedestrians safe.

“Pedestrian injuries increase in the fall and winter,” said Don Miller, ICBC’s road safety coordinator. “We’re asking drivers to do their part to share our roads safely and watch out for pedestrians, especially when turning in intersections. As a pedestrian, you need to make eye contact with drivers and wear reflective clothing or gear to make it easier for drivers to see you.”

According to ICBC statistics, one in five people killed in crashes are pedestrians. Every year on average, 58 pedestrians are killed, and 2,400 are injured in the province, said Miller.

In Mission, there were 27 incidents involving pedestrians from 2009-2013.

Pedestrians should always make eye contact with drivers, dress to be seen, and never use electronic devices when crossing a road, said Miller.

The personal reflectors from ICBC are available at the Community Policing office at  33131 First Ave. until the end of November.

For more information on pedestrian safety, visit icbc.com.

Just Posted

PHOTOS: West Coast Christmas Show and Artisan Market at Tradex

Over the past 11 years the show has been attended by over 175,000 visitors

Body found after SUV found fully engulfed in flames in Abbotsford field

Integrated Homicide Investigation Team has been called in

Man stabbed in Abbotsford during altercation in restaurant parking lot

Victim taken to hospital with non-life-threatening injuries Friday afternoon

Pilot Sonya Sangster receives UFV Distinguished Alumni Award

Former grad flies planes and works in international development

Mission author to sign copies of her first book

Wendy Fraser will be at Totally Book-ish in the Junction Mall on Nov. 21

VIDEO: B.C. couple creates three-storey ‘doggie mansion’ for their five pups

Group of seven, who Kylee Ryan has dubbed as the ‘wandering paws,’ have a neat setup in Jade City

Paul Bissonnette joins Vancouver Warriors after tweeting he could walk on to an NLL club

Bissonnette will join the Warriors for their final week of training camp at Rogers Arena

Port Alberni mom takes school district to court over Indigenous smudging, prayer in class

Candice Servatius, who is an evangelical Christian, is suing School District 70

Family of B.C. man killed in hit-and-run plead for tips, one year later

Cameron Kerr’s family says the driver and passengers tried to cover their tracks

Princeton couple pays for dream vacation with 840,000 grocery store points

It’s easy if you know what you are doing, they say

Chilliwack family’s dog missing after using online pet-sitting service

Frankie the pit bull bolted and hit by a car shortly after drop off through Rover.com

B.C. wildlife experts urge hunters to switch ammo to stop lead poisoning in birds

OWL, in Delta, is currently treating two eagles for lead poisoning

B.C. First Nations drop out of court challenge, sign deals with Trans Mountain

Upper Nicola Band says deal represents a ‘significant step forward’

Most Read