Joint tourism plan for North Fraser

Strategy will be unveiled in new year as part of pilot program for B.C. Jobs Plan

The north side of the Fraser River will see its tourism strength increased next year when Pitt Meadows, Maple Ridge and Mission launch a combined tourism strategy.

The project will involve developing consistent signage throughout the area and take place over a 12- to 18-month period, a Ministry of Jobs, Tourism and Skills Training spokesman said Thursday.

Included in the strategy will be an asset inventory, signage audit and development of a regional tourism brand, funded by the ministry.

About 50 people in government and industry met at the Randy Herman centre in Maple Ridge Wednesday, to work on the  strategy, part of the B.C. Jobs Plan pilot project launched a year ago.

“We’ve made some progress with some of the different private projects,” said MLA Marc Dalton.

That happened earlier this year when improvements were made to the Florence Lake Forest Service Road, in the Mission Interpretive Forest, near Zajac Children’s Ranch on Stave Lake near the Maple Ridge-Mission border.

That latest road project cost about $500,000 said Dalton, while adding some campsites in the area at a cost of about $130,000 also will increase the tourism potential.

The provincial government paid for those improvements as part of the pilot project which seeks to identify high job-generating projects that can be started with minimal or no startup cash.

“We want to make it more of a tourism, recreation area for Lower Mainland residents,” Dalton said.

The tourism strategy is one of nine possible job generating projects being considered by Pitt Meadows, Maple Ridge and Mission as part of Invest North Fraser.

Others being considered are  agri-food distribution hub; a green building technologies centre; a working farm school; a business innovation accelerator; and an eco-industrial park.

Also considered as an economic kickstarter was the recent decision by the B.C. Technology Industry Association to choose Maple Ridge and Surrey as locations for   Centre4Growth program.

The initiative is intended to help high-tech start up companies by providing guidance through a CEO-In-Residence-plan.

In addition to advice from CEOs, entrepreneurs can access growth workshops, private business clinics with experts, introductions to potential investors and customers, as well as an E-Library of resources and tools.

The potential of Pitt Meadows Regional Airport was also discussed.

“It just takes effort and time,” Dalton said of the process.

Just Posted

Bad behaviour to lead to expulsion at Abbotsford council

New rules lay out how a member can be booted from a meeting

More extreme weather beds needed in Mission

Council allocates another $5,000 to help keep people safe, warm and dry

Input sought for road works for Maple Ridge

Consultation on Haney Bypass upgrades

Trial begins for man charged with 2010 murder of Mandy Johnson

Langley single mom was fatally shot while in vehicle in Abbotsford

KPU campuses go smoke-free starting Jan. 21 – and that includes vaping

‘We didn’t make this decision lightly’ says prez of the Surrey-based institution

B.C. cougar kitten rescued after mother struck by vehicle

Conservation Officers find home for young kitten found dehydrated and frostbitten near Williams Lake

Former fire chief gets seven months in prison for possession of child porn

The 63-year-old pleaded guilty during a brief hearing last year to one count

B.C. VIEWS: Public school ‘crisis’ doesn’t exist

More teachers pour in, union wants results suppressed

Input sought for major road works for Maple Ridge

Consultation on Haney Bypass upgrades

Pitt councillors don’t support CP Rail underpass

Gateway projects will need city support says MP Ruimy

Suspected Toronto serial killer targeting gay community arrested

A 66-year-old man is charged with first-degree murder in disappearance of two Toronto men

Carpet bowlers have been excluded from BC 55+ Games and Canada 55+ Games

Gold medal carpet bowling winners not able to defend their titles in 2018

No crackdown, just education as BC Ferries’ enacts smoking ban

Fines and extra patrols not happening at this time as ban begins Monday

Mission Cancer Society to host final Burns Supper

Event will be dedicted to the memory of Jimmy Logan

Most Read