KFC dedicates China restaurant to memory of Communist hero

The first “Lei Feng Spirit” restaurant in Lei’s home province of Hunan was annouced on Sunday

Fast-food chain KFC is memorializing a popular Chinese Communist hero with restaurant decor extolling his deeds, in a rare matching of an iconic American brand with Communist propaganda.

The official Xinhua News Agency said the company launched its first “Lei Feng Spirit” restaurant in Lei’s home province of Hunan on Sunday, ahead of Tuesday’s official remembrance day for the soldier who died in 1962 at the age of 21.

Lei’s example of selfless service to the Communist Party and his comrades was popularized in 1963 by former leader Mao Zedong and remains a rallying point for party unity and public service. Critics question the facts surrounding his alleged good deeds, saying most were based on accounts in a diary reportedly found after his death.

READ MORE: A little taste of Canada: Tim Hortons opens first coffee shop in China

The KFC restaurant in the provincial capital of Changsha is decorated with Lei’s writings and image. The company did not immediately respond to requests for comment.

“Lei Feng has been the role model for generations of Chinese. As the KFC (outlet) in his hometown, we will spare no effort to promote his spirit,” He Min, general manager for KFC’s Hunan region, was quoted as saying by Xinhua.

In addition to opening the themed restaurant, KFC plans to “promote the Lei Feng spirit in its over 250 outlets in the province and encourage its staff to learn from the role model,” Xinhua said.

Lei Feng day is marked annually by acts of public service such as clearing garbage and visiting the elderly. Communist leaders revived his memory more than a decade ago to stir support for the party among the younger generation born after the abandonment of orthodox Marxism in the 1980s and the crushing of pro-democracy protests centred on Beijing’s Tiananmen Square in 1989.

READ MORE: How many iconic KFC buckets still exist in B.C.?

Recent years have seen renewed efforts to update his image, including through television specials and smartphone apps.

KFC in China is run by Yum China, which split from its parent company Yum Brands in 2016. The company’s American roots have occasionally made it a target of nationalistic Chinese during times of tension between Beijing and Washington, although it appears unaffected by the current trade war between the two.

___

The Associated Press

Like us on Facebook and follow us on Twitter.

Just Posted

Spratt Road residents want CLBC house shut down after ‘terrifying’ incident

Mission RCMP had to be called after resident left house, damaged neighbour’s property

LETTER: Why is Jati Sidhu ashamed of his riding?

Lytton’s Christopher di Armani shares his dismay at the potential name change of the MP’s riding

Abbotsford man guilty of pilfering $36,000 from Mission gun shop

Former employee Tyson Gamberg processed 172 fraudulent refunds

Jewelry thieves use distraction tactics to target seniors in Abbotsford

Two incidents reported are among similar thefts across Lower Mainland

Brewery, lounge proposed for downtown Mission

Council votes to support liquor license request

Sparks fly as SUV speeds down wrong side of Highway 1 trying to flee RCMP

Captured on video, the vehicle headed westbound against oncoming traffic before crashing

1,300 cruise ship passengers rescued by helicopter amid storm off Norway’s coast

Rescue teams with helicopters and boats were sent to evacuate the cruise ship under extremely difficult circumstances

Province announces $18.6 million for B.C. Search and Rescue

The funding, spread over three years, to pay for operations, equipment, and training

Vancouver-bound transit bus involved in fatal crash near Seattle

One man was killed and a woman injured in crash with bus purchased by TransLink

Late-season wave of the flu makes its round in B.C.

BC Centre for Disease Control reported 50 per cent jump in flu cases in first weeks of March

Tofino’s housing crisis causing some to seek shelter at the local hospital

Tofino’s housing crisis is pushing the town’s ‘hidden homeless’ population into the forefront.

Sentencing judge in Broncos crash calls for carnage on highways to end

Judge Inez Cardinal sentenced Jaskirat Singh Sidhu to eight years

Most Read