Meet the Victoria environmentalist behind those controversial car-shaming handbills

Meet the Victoria environmentalist behind those controversial car-shaming handbills

‘I want to shock people, give them that burning feeling in their stomach,’ says advocate

The person who has been anonymously placing car-shaming handbills on vehicles in Oak Bay has come forward.

David Schwab confirmed to the Oak Bay News that the handbills left area cars earlier this month reading “Yes this is a crisis, you are the problem,” are his work.

He said he’s leaving them because others aren’t moving fast enough in the face of climate change, and came forward to share a message.

“I do want to shock people, give them that burning feeling in their stomach, that when they pick it up and read it, they know they’re not doing the right thing and feel terribly embarrassed for it,” Schwab said.

However, many might be surprised to know Schwab has specific criteria that he uses. Not every car is a target. Part of that is why his first visits were to Oak Bay.

READ MORE: Victoria drivers wake up to handbills saying ‘Your vehicle burns a lot of fuel’

“People say I don’t know anything about the car owners but that’s not true. I know they can afford a [luxury] car.”

Before placing a handbill Schwab asks himself if the car costs more than $10,000, he said.

“I’m not targeting poor people. Rich people can adapt. If you have an old beater, it might be a bad emitter. But they might have a really hard time selling and replacing it, whereas people who can afford it [have no excuse].”

The second question is: “Could this car be a Toyota Prius instead?”

Most SUVs fall in the category that it could be a Prius, or if it’s a truck, Schwab asks if it could be a four-cylinder Ford Ranger instead, he said. Not everyone can afford a Prius or an electric vehicle but likely could afford a small car.

On his first night out, the weekend of Nov. 9, the 25-year-old Victoria resident distributed 100 of the provocative handbills. One excerpt on the backside of the handbill reads “You might as well tell [your kids, nieces, nephews] to their face that you hate them, after all, you are helping to deprive them of food security, biodiversity, among other critical things.”

It ends with “Do your best. Anything else isn’t good enough.”

The response was massive.

READ ALSO: Drivers are ‘ICE’-ing electric car charging spots in Greater Victoria

While some bristle at the messaging of Schwab’s handbill, a November report by the International Energy Agency shows that the worldwide growth in SUV sales (the number of SUVs on the road grew from 35 million to 200 million) over the past decade has effectively negated the impact of electric vehicles to date. It’s due to the heavy size, and powerful engines that SUVs and excessive pickup trucks are built with.

Regardless, many who saw Schwab’s handouts were offended and took to Facebook to vent. Others were less offended. Some disagreed with the form of message but agreed with the sense of urgency. Others still, decided to spew vitriol towards Schwab despite not being targeted.

Of the many comments online are some from Oak Bay’s Dylan Kelk, who recently created a Facebook page called Oak Bay Climate Force.

Kelk shared a sentiment with many climate action advocates that Schwab’s approach is too polarizing to foster the right discussion.

“While I empathize with the fear and anger [he] must have felt, I don’t condone what [he] did,” Kelk said. “It’s unequivocally true that our community, and the world in general, still isn’t doing enough despite the progress we’ve made, and we absolutely must hold ourselves and others accountable for that. But if we’re going to do so without any empathy, respect, or knowledge of what a person might already be doing we risk alienating potential allies.”

So far, Schwab is on his third reprint of the handbills. His second print had a typo and he softened the wording on the first handbill.

“It said, ‘I suggest you go home and tell your kids you hate them’,” but that was too harsh, he said. Instead, it effectively reads, “You might as well go home and tell your kids you hate them.”

He does expect an additional backlash and that it will get personal when people see his name.

“The initial reaction was pretty much what I expected.”

Born to a pair of West Coast parents, Schwab was raised on the East Coast. They are scientists, and the scientific evidence of global warming was drilled into him as a kid. It’s in his DNA.

He moved here at 18 with hopes of finding a Utopian Left Coast where people scoffed at commuting to hockey and soccer practice in a Ford 150.

He was wrong.

“I thought the West Coast would be better. I came here thinking people would have the right attitude, that everyone here was going to pull together. When I got here, I realized there is a mix of people just like anywhere, but that there are people trying their hardest to combat climate change.”

It took Schwab a couple of years to get into a situation where he could bike everyday, including work. He avoids plastic like the plague, and has now made it normal to live a life with a lower footprint than most.

It wasn’t enough, he realized.

“I’m trying, but it’s only a drop in the ocean compared to what’s needed out there, so I decided to get my message out, ” Schwab said. “Each one of us has a role to play. Personal responsibility is a huge thing. We all need to take it up and all need to try our hardest.

“When I see people not doing that it gets me emotional.

“Kids in school are learning about climate change and when they get picked up, it’s with their parent in a Land Rover. That’s a slap in the face, isn’t it?,” Schwab said.

reporter@oakbaynews.com


Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Cops converge in a Marshall Road parking lot on Thursday afternoon following a reported police incident. (Ben Lypka/Abbotsford News)
Federal offender escapes, gets shot at and is taken back into custody in Abbotsford

Several branches of law enforcement find escapee a short distance from where he fled

Jay Matte (right), president of Pressland Printing in downtown Mission, passes a customer her purchase. Many local businesses say the new mandatory mask order is a positive step to help protect customers and staff alike. / Kevin Mills Photo
Mission businesses, workers say they’re happy with new mask mandate

Most say they’ve had little problem enforcing the of new rules

Jag Deol, owner of Sangam Restaurant and Catering, is collecting non-perishable food items for the St. Joseph's Food Bank at both his restaurant locations in Mission. (Jenna Hauck/ Chilliwack Progress file)
Indian restaurant asks for food-bank donations when Missionites pick up take-out orders

Sangam Restaurant and Catering hosting food drive until Dec. 20, will match all donations made

Kenny (left) and Bobby Braich, the Braich family estate’s representatives, will have to pay $676,000 to their former estate lawyer, James Carphin, for legal work dating from December 2004 to October 2010. / Patrick Penner Photo
Former lawyer for Braich Family Estate wins case over unpaid legal debts in B.C. Supreme Court

Braich family recently in dispute with District of Mission over failed development deal

Lefeuvre Road, near Myrtle Avenue, was blocked to traffic on Thursday (Dec. 3) after an abandoned pickup truck was found on fire. Police are investigating to determine if there are any links to a killing an hour earlier in Surrey. (Shane MacKichan photo)
Torched truck found in Abbotsford an hour after killing in Surrey

Police still investigating to determine if incidents are linked

Motorists wait to enter a Fraser Health COVID-19 testing facility, in Surrey, B.C., on Monday, Nov. 9, 2020. THE CANADIAN PRESS/Darryl Dyck
Another 694 diagnosed with COVID-19 in B.C. Thursday

Three more health care outbreaks, 12 deaths

A demonstrator wears representations of sea lice outside the Fisheries and Oceans Canada offices in downtown Vancouver Sept. 24, demanding more action on the Cohen Commission recommendations to protect wild Fraser River sockeye. (Quinn Bender photo)
First Nations renew call to revoke salmon farm licences

Leadership council implores use of precautionary principle in Discovery Islands

Ten-month-old Aidan Deschamps poses for a photo with his parents Amanda Sully and Adam Deschamps in this undated handout photo. Ten-month-old Aidan Deschamps was the first baby in Canada to be diagnosed with spinal muscular atrophy through Ontario’s newborn screening program. The test was added to the program six days before he was born. THE CANADIAN PRESS/HO, Children’s Hospital Eastern Ontario *MANDATORY CREDIT*
First newborn tested for spinal muscular atrophy in Canada hits new milestones

‘If Aidan had been born any earlier or anywhere else our story would be quite different’

(Pixabay)
Canadians’ mental health has deteriorated with the second wave, study finds

Increased substance use one of the ways people are coping

Surrey Pretrial centre in Newton. (Photo: Tom Zytaruk)
Surrey Pretrial hit with human rights complaint over mattress

The inmate who lodged the complaint said he needed a second mattress to help him manage his arthritis

A coal-fired power plant seen through dense smog from the window of an electric bullet train south of Beijing, December 2016. China has continued to increase thermal coal production and power generation, adding to greenhouse gas emissions that are already the world’s largest. (Tom Fletcher/Black Press)
LNG featured at B.C. energy industry, climate change conference

Hydrogen, nuclear, carbon capture needed for Canada’s net-zero goal

An RCMP officer confers with military rescuers outside their Cormorant helicopter near Bridesville, B.C. Tuesday, Dec. 1. Photo courtesy of RCMP Cpl. Jesse O’Donaghey
Good Samaritan helped Kootenay police nab, rescue suspect which drew armed forces response

Midway RCMP said a Good Samaritan helped track the suspect, then brought the arresting officer dry socks

People line up at a COVID-19 assessment centre during the COVID-19 pandemic in Scarborough, Ont., on Wednesday, December 2, 2020. Toronto and Peel region continue to be in lockdown. THE CANADIAN PRESS/Nathan Denette
COVID-19 vaccine approval could be days away as pressures mount on health-care system

Many health officials in regions across the country have reported increasing pressures on hospitals

Most Read