A case of cans of Moosehead beer is seen in Halifax on Wednesday, Nov. 8, 2017. Moosehead Breweries Ltd. is the latest beverage company to form a joint venture to enter the cannabis-infused beverage market, when it is legalized. (THE CANADIAN PRESS/Andrew Vaughan)

Moosehead Breweries and Sproutly to develop cannabis-infused beverages

Companies say beverages would be able to deliver effects of cannabis in as little as five minutes

Moosehead Breweries Ltd. is the latest beverage company to form a joint venture to enter the cannabis-infused beverage market in Canada once it is legalized.

An affiliate of the independent brewer, OCC Holdings Inc., is partnering with Sproutly Canada Inc. to develop, produce and market non-alcoholic beverages using Sproutly’s naturally-produced water soluble cannabinoids.

READ MORE: Alcohol and cannabis companies form pot-beverage industry group to push changes

The companies say their beverages would be able to deliver the effects of cannabis in as little as five minutes and could last up to 90 minutes, providing an experience similar to smoking the drug.

Moosehead is Canada’s oldest and largest independent brewery with 152 years of experience and infrastructure that the companies say will allow the joint venture to more quickly get its cannabis-infused beverages to market.

The companies add that Sproutly’s cultivation facility and processing licence will advance formulation work that’s already been completed to date.

Health Canada has said the final rules about edibles must be brought into force no later than Oct. 17, a year after recreational cannabis use was legalized.

“After careful analysis of the cannabis industry and the cannabis beverage opportunity in Canada, we believe that Moosehead and Sproutly together are well positioned to become a significant player in the category,” stated Matthew Oland, a Moosehead senior executive, who will head the 50-50 joint venture as chief executive officer.

The Canadian Press

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

HISTORY: How did Mission cope with the Spanish flu

In 1918, a different world-wide pandemic was being dealt with

Mission prison COVID-19 outbreak declared over

Dr. Bonnie Henry hails work done to halt outbreak, which saw more than 130 people contract COVID-19

Man who broke into Abbotsford post office receives four more months in jail

Gary Patrick Richard sentenced for break-in and mail theft from April 20

Chilliwack teachers and EAs concerned with health and safety plans

As schools get ready to open, many worry measures won’t be enough to protect students from COVID-19

Police say Chilliwack driver who flipped car on overpass Sunday was impaired

Witnesses say rollover incident was preceded by vehicle and motorcycles speeding all over town

Mission prison COVID-19 outbreak ends, 9 new cases in B.C.

New positive test at Port Coquitlam care home

Facing changes together: Your community, your journalists

The importance of accurate, ethical reporting is critical – perhaps as never before

Man who bound, murdered Vancouver Island teen still a risk to public: parole board

Kimberly Proctor’s killer is still ‘mismanaging emotions,’ has had ‘temper tantrums’

VIDEO: Humpback whales put on quite a show

The ‘playful’ pod lingered by a Campbell River tour operator’s boat for quite some time

Getting hitched at historic B.C. gold rush town still on table during COVID-19 pandemic

Micro-weddings, online visits, offered at Barkerville Historic Town and Park

VIDEO: Police look for suspect seen tripping elderly woman in Burnaby

The elderly woman was walking near the SkyTrain station when she was randomly tripped

Revelstoke woman finds welcoming letter on her Alberta-registered truck

There have been multiple reports online of vandalism to vehicles with Alberta licence plates

Spirit bear possibly spotted in West Kootenay

A local resident spotted the white-coloured bear while on an evening trail run near Castlegar on May 27

B.C. businesses ‘can’t shoulder burden’ of COVID-19 sick pay

Trudeau’s plan should be tied to federal emergency aid

Most Read