EDITORIAL: What’s in a name?

The City of Mission has a nice ring to it, maybe it's time for a change.

Perception seems to be an important issue for the District of Mission.

On Monday, council once again debated the merits of changing its classification from district to city.

The idea was briefly discussed back in January, but this time it appears the notion has more political push behind it.

Council has directed staff to poll local businesses to see what they think of the idea.

They should approve.

Despite the fact that becoming a city, rather than a district, has no real impact on citizens or government – other than approximately $40,000 in expenses to change signage, stationary and other district logos – it would affect business opportunities outside of the Fraser Valley area.

Just being known as a district gives Mission a small town feel to those unfamiliar with the area.

If you are talking to investors in Toronto or outside of Canada, who are looking for new business opportunities, they will surely be more interested in pursuing a city location, rather than a district.

While changing the classification doesn’t alter the great benefits Mission has to offer, it does change the perception outsiders may have.

Any advantage in marketing Mission should be explored if we want to see the community grow and prosper.

The City of Mission has a nice ring to it.

 

Just Posted

UPDATE: Wind warning has ended for Metro Vancouver

More than 34,000 BC Hydro customers in the dark on Sunday morning in the Lower Mainland and Sunshine Coast

Downtown Mission: Ready to revitalize

With the bidding process underway, construction could start by mid-March

Guilty plea issued in case where man, 86, was assaulted and robbed

Hughie Stump pleads guilty to break-and-enter in relation to Abbotsford incident

WIND WARNING: Metro Vancouver expecting 100 km/h gusts Saturday night

Environment Canada issues warns of possibly dangerous conditions

Fraser Health asking taxpayers for millions more in health care capital funding

Health authority wants Fraser Valley taxpayers to triple annual contribution to $5.75 million

REPLAY: B.C. this week in video

In case you missed it, here’s a look at replay-worthy highlights from across the province this week

VIDEO: Dramatic video shows return of rescued B.C. snowboarders

Two snowboarders were rescued near Rossland, B.C. on Sunday after being lost overnight.

Tom Brady leads Patriots back to Super Bowl, top Jaguars 24-20

New England to face winner of Sunday night’s game between Minnesota and Philadelphia on Feb. 4

Coquihalla drivers prepare for snow

Wintry conditions persist, with snow warnings for Coquihalla

Liberals quietly tap experts to write new paternity leave rules

Ideas include creating an entirely new leave benefit similar to one that exists in Quebec

Insurers say Canadian weather getting hotter, wetter and weirder

Average number of days with heavy rain or snow across Canada has been outside norm since spring 2013

Final phase of MDMA-assisted psychotherapy trials to kick off in B.C.

Doctors hope to get psychedelic-assisted psychotherapy legalized in Canada and the U.S. by 2021

VIDEO: Vancouver Giants blanked by Portland Winterhawks

Saturday’s 2-0 setback marks first regulation loss for G-Men in 10 games

VIDEO: Thousands join women’s march events across B.C.

Today marks one year since the first Women’s March on Washington

Most Read