EDITORIAL: What’s in a name?

The City of Mission has a nice ring to it, maybe it's time for a change.

Perception seems to be an important issue for the District of Mission.

On Monday, council once again debated the merits of changing its classification from district to city.

The idea was briefly discussed back in January, but this time it appears the notion has more political push behind it.

Council has directed staff to poll local businesses to see what they think of the idea.

They should approve.

Despite the fact that becoming a city, rather than a district, has no real impact on citizens or government – other than approximately $40,000 in expenses to change signage, stationary and other district logos – it would affect business opportunities outside of the Fraser Valley area.

Just being known as a district gives Mission a small town feel to those unfamiliar with the area.

If you are talking to investors in Toronto or outside of Canada, who are looking for new business opportunities, they will surely be more interested in pursuing a city location, rather than a district.

While changing the classification doesn’t alter the great benefits Mission has to offer, it does change the perception outsiders may have.

Any advantage in marketing Mission should be explored if we want to see the community grow and prosper.

The City of Mission has a nice ring to it.

 

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