The Quality Hotel and Conference Centre in Abbotsford has been rebranded as the newly renovated Clarion Hotel and Conference Centre.
Wanson Group made the announcement on Monday (Nov. 2), saying that the venue – located at 36035 North Parallel Rd. – remains under the same management and ownership, which includes members from the community.
The new brand name is part of the Choice Hotels Canada family of hotel brands.
“We’re committed to continue providing exceptional service,” said Danny Crowell, general manager of Clarion Hotel and Conference Centre. “The name is different and the facilities and interior are newer, but the dedicated staff and management team that we have here remains the same. We’re excited to keep serving visitors from and to this city.”
As part of the rebrand project, the hotel fully renovated all 116 guest rooms and 24,000 square feet of meeting and exhibit spaces.
New features include upgrades to the decor, carpets, washrooms, fixtures, window coverings, lighting, furniture, and amenities. Other changes include USB-compatible charging outlets, as well as TV casting capabilities in the business rooms.
“The new Clarion property in Abbotsford has been completely renovated from the ground up to reflect the owners’ commitment to guest satisfaction and to the local community,” said Brian Leon, president of Choice Hotels Canada. “The hotel is a fitting addition with great amenities and a wonderful reflection of the mid-upscale Clarion brand.”
Wanson Group purchased the hotel in 2016, when it was the Ramada Plaza and Conference Centre, and rebranded it as the Quality Hotel and Conference Centre.