A scene from the new “Targets” music video.

WATCH: New ‘Targets’ video takes aim at gang violence in Lower Mainland

Punjabi-language song launched by MMM Music & Films as part of campaign

A new music video takes aim at gang violence in Surrey and the rest of B.C.

The “Targets” clip, launched April 13 on MMM Music & Films’ YouTube channel, is sung in Punjabi by Gogi Bains, with Sam Sidhu credited as music director, Niranjan Singh “Nanji” Dhaliwal as lyricist and R. Paul Dhillon, video director.

It’s part of a campaign “to bring awareness to our youth,” according to a release from Surrey-based Brand D Media.

“The goal of all parties involved in trying to stop this gang-violence monster that is consuming our youth is to create atmosphere for youth take part in change and to identify behaviours attributed to a dangerous lifestyle in youth, and then to curtail these types of behaviours in our community.”

The South Asian community has gone through two decades of youth drugs and gang violence “that has claimed nearly 200 young Indo-Canadian men,” according to the release.

“And just when everyone thought that the nightmare of losing young men had finally ended, it has reared its ugly head again with a spate of shootings that claimed more young South Asian-Indo-Canadian men in a recent wave of gang violence.”

• OUR VIEW: Ending gang violence requires better parenting, not just more cash.

Dhillon said the “Targets” video team is excited to see its hard work finally premiere, following months of work.

“We hope that our small effort bears fruit,” Dhillon said.

Added Dhaliwal: “This has been a long journey but we hope that it makes an impact with our youth – this is just a start of something that hopefully other artists and filmmakers will do on a continuous basis so that we can keep bringing awareness and education that can stop the flow of our youth to gangs and drugs.”

• RELATED STORY: GANGS IN SURREY: The search for solutions.

The Targets team has done its own fundraising to fund this project, according to a release, “and we welcome others who want to make a contribution.”

The video post on YouTube includes a warning to youth “that drugs and gangs equals bullet and a body bag.

“If we can save one youth with our message of the death and destruction that drugs and gangs are causing, we will feel that our months of hard work and dedication to this project was worth the effort. The content is hard-hitting and intended to make you think!”

Just Posted

Can protected bike lanes get more kids cycling to school in Abbotsford?

Planners hope safer bike facilities can encourage pint-sized commuters to hit the road on two wheels

Abbotsford Police sergeant demoted for ‘bullying behaviour’

Report says individual screamed at subordinate officers and made derogatory remarks

Rainbow crosswalk plan gets council support in Hope

Council writing letter of support to community group for crosswalk project

Mayor and city staff stay mum on possible Abbotsford aerospace plant

Economic development staff have met with a U.S. firm looking for places to build a large plant

Westbound traffic goers on Highway 1 are having a rough morning

Two separate incidents have congested the commute

‘I shouldn’t have done it,’ Trudeau says of brownface photo

Trudeau says he also wore makeup while performing a version of a Harry Belafonte song

‘We still did not get answers’: Vancouver parents demand expulsion after students’ racist video

‘We were unable to get confirmation from the VSB, but he hasn’t returned as of yet,’ says Marie Tate

B.C. ‘tent city’ disputes spark call for local government autonomy

UBCM backs Maple Ridge after province overrules city

B.C. drug dealers arrested after traffic stop near Banff turns into helicopter pursuit

Antonio Nolasco-Padia, 23, and Dina Anthony, 55, both well-known to Chilliwack law enforcement

‘What goes up will come down’: Gas prices spike in Metro Vancouver

Petroleum analyst Dan McTeague says prices will fall Thursday

B.C. MLA calls on province to restrict vaping as first related illness appears in Canada

Todd Stone, Liberal MLA for Kamloops-South Thompson, introduced an anti-vaping bill in April

Chilliwack woman wins right to medically assisted death after three-year court battle

Julia Lamb has been the lead plaintiff in a legal battle to ease restrictions on Canada’s assisted dying laws

B.C. bus crash survivor petitions feds to fix road where classmates died

UVic student’s petition well over halfway to 5k signature goal

Most Read